You can hardly go anywhere or read anything anymore without hearing or seeing something about Big Data. People who aren’t in banking, insurance retail, or consumer marketing could be forgiven for thinking Big Data is like the second coming of Godzilla or something: “Big Data. It’s Everywhere!” But while high-consumer-based merchandisers have been building their … Continue reading Analytics: Strategy or Tactic?
As an industry analyst and passionate data analyst, it continues to surprise me that companies’ separate strategy and analytics. For value to be generated from analytics, a behavior must be linked to the insights derived. Behaviors that aren’t measured are less likely to be completed, and objectives without a strategy are less likely to be … Continue reading Codependency: Strategy & Analysis
At RedPort, we collaborate with our clients to develop and implement relevant, scalable, and executable strategies. Our advisors are experts at helping companies adopt and cultivate market-winning practices to create exceptional results. From our work with large and mid-sized financial institutions, we’ve identified three key areas of expertise that are critical to long-term success: Customer-centricity … Continue reading Partner with RedPort
The most significant change agent in marketing has been analytics – pre and post evaluations and following lead generation through the sales pipeline. Marketing intuition results pale in comparison to systematic learning and the incorporation of consumer behavior insights such as preferred communication channel and life stage. Successful lead generation, regardless of industry, requires catching … Continue reading Evolution of Marketing Campaigns