Forbes 2017 Predictions

As we welcome in 2017, goals and predictions for the year to come are published in every aspect of our lives. While food, fashion and travel predictions can be fickle - Forbes put their attention to Artificial Intelligence, Big Data, the Internet of Things, Cyber-security. As RedPort clients harness the power of their data to … Continue reading Forbes 2017 Predictions

Partner with RedPort

 At RedPort, we collaborate with our clients to develop and implement relevant, scalable, and executable strategies. Our advisors are experts at helping companies adopt and cultivate market-winning practices to create exceptional results. From our work with large and mid-sized financial institutions, we’ve identified three key areas of expertise that are critical to long-term success: Customer-centricity … Continue reading Partner with RedPort

Evolution of Marketing Campaigns

The most significant change agent in marketing has been analytics – pre and post evaluations and following lead generation through the sales pipeline. Marketing intuition results pale in comparison to systematic learning and the incorporation of consumer behavior insights such as preferred communication channel and life stage. Successful lead generation, regardless of industry, requires catching … Continue reading Evolution of Marketing Campaigns

Failure to Launch: Data Transformation

Investing in Data Capabilities Isn’t Guaranteed to Pay Out According to Infoweek companies are only getting $0.55 return for every dollar they invest in big data. RedPort has been called in to work with organizations that have made significant data capability bets - only to struggle to achieve ROI. When we dig deeper, we generally find … Continue reading Failure to Launch: Data Transformation